Robin, 46

40% Medical Practice Manager

Title: Medical Practice Manager

Situation: Robin felt stuck after working 23 years for the same surgeon. She wanted to completely change careers, perhaps move abroad, and increase her income to pay for her daughter’s college education.

Strategy: We rebranded Robin as a Chief Operating Officer, emphasizing her financial, marketing, and HR experience with the current practice. We wrote new achievement statements for each facet of her all-encompassing job. We showcased her volunteer work as if it were all paid experience, calling her a Non-Profit Executive. She won a job in another state – with easy access to flights to see her daughter at college.

New Position: Executive Director

Days in Search: 90

Old Salary: $75K
New Salary: $105K (40% Increase)